My marketing career

Zena Wigram

I am a Chartered Marketer, and was elected a Fellow of the Chartered Institute of Marketing in 2023.

A creative, highly-motivated marketing professional, I have over 25 years’ wide-ranging marketing management experience, mostly in B2B services.

I’ve had a wonderful variety of marketing management roles in organisations as diverse as the NHS, a multi-national manufacturer, and a small training company. I’ve also supported a range of SMEs with freelance marketing consultancy, including an accountancy practice, an engineering company and a mindfulness coach.

I have managed marketing and communications in the NHS, a local authority, and a relocation firm; in not-for-profits and membership organisations; in training, engineering, manufacture, design management and landscape architecture.

I am experienced in strategic marketing planning, enews, PR, social media, news releases, advertising, and direct mail strategies.

My key skills include collaborating internally and externally to meet stakeholder needs within budget – whether that is in the hundreds of thousands, or just the hundreds.

Formal marketing qualifications

  • Elected a Fellow of the Chartered Institute of Marketing in 2023
  • IDM Digital and Data-Driven Marketing Post-Graduate Diploma with B2B elective 2020
  • CIM Post-Graduate Diploma in Marketing 2000 (Chartered Marketer status since 2019)

Other:

  • Prince 2 Practitioner
  • Fairness, inclusion and respect Ambassador
  • Certified Carbon Literate (Carbon Literacy Trust)
  • Trustee of a registered charity 2020-2024

You can find out more about my career on my LinkedIn profile, or get in touch if you’d like to me to help with your marketing.

Some of the companies I have worked for: